SJ Strum is the UK’s leading baby name expert, bestselling author, podcast host and digital creator, helping thousands of parents find the perfect name through her trusted expertise, creativity and passion for storytelling. Having pioneered the baby naming category online, SJ has built one of the world’s largest communities dedicated to baby names, pregnancy and gentle parenting.

Known for her thoughtful, modern approach to naming, SJ combines personality, heritage, meaning and style to help families discover names they’ll love for a lifetime. Through her hugely popular social platforms, podcast and YouTube channel, she shares inspiring baby name ideas, parenting advice and practical guidance for expectant and new parents, creating content that informs, reassures and entertains.

Alongside her digital success, SJ is the bestselling author of Baby Name Envy and a sought-after media commentator, regularly sharing her expertise across television, radio, podcasts and national press. Her authority within the parenting space, combined with her warm and approachable style, has made her the go-to expert for families, celebrities and leading brands alike.

Whether she’s helping parents navigate one of life’s biggest decisions or partnering with brands that support families from pregnancy through early childhood, SJ brings exceptional credibility, creativity and trust to every collaboration. Her unique combination of specialist expertise, engaging storytelling and highly loyal audience makes her an outstanding partner for parenting, baby, family and lifestyle campaigns.