Rooted in family.
Driven by connection.
Blink Collective is a boutique talent management agency built on a simple belief: the best partnerships happen when you put people first. We represent a curated roster of family-centric creators and lifestyle influencers, pairing them with brands to create authentic, high-performing campaigns.
With decades of combined industry experience, we offer the strategic expertise of a large agency with the warmth, care and accessibility of a dedicated team. Backed by a diverse talent pool with a combined social reach of circa 2 million, we know exactly what it takes to build campaigns that resonate and relationships that last.
What we do
Talent Management
We help creators grow through branded campaigns that seamlessly align with both creator and brand, all backed by exceptional support.
We’re home to the top UK parenting creators across Instagram, Facebook, TikTok and YouTube.
Brand Partnerships
Leveraging our extensive industry contacts and brand relationships, we offer a wide range of commercial services.
We guide our clients through brand collaborations, podcast sponsorships and event appearances, strategically selecting the best opportunities for their unique brand.
Meet the Team
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Bonnie Barry
Founder
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Claire Page
Senior Account Manager
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Elaine Malone
Website + Marketing Support
The Founders Story
I began my media career back in 1996. My children like to call this the “olden days”. The iPhone had not been discovered, there were no dating websites, online shopping would have seemed like something out of Back To The Future and the only influencer in my life was my mum.
Over the last decade, I have gained invaluable experience in influencer marketing and brand partnerships working globally with creators, broadcasters and brands across YouTube, TikTok and Instagram. Drawing on my time at one of the largest multi-platform video networks and an award-winning parenting publisher, I learned exactly what it takes to build campaigns that resonate and relationships that last.
Being a mum myself, my love for media and my deep respect for family-focused creators naturally collided. That passion led to the birth of Mumfluencer UK, which eventually became Blink Management, and has now evolved into Blink Collective.
I am driven by creativity and focused on building efficient, results-driven relationships between brilliant brands and hardworking creators. I love championing our talent (other than my children, it is my greatest passion). We will work with you to create a customised plan of action for your brand or your career. Get in touch to learn more about our vision and how the Collective can support you.
– Bonnie