Claire Warren is the creator behind My Kinda Mum – an award-winning parenting platform that has become a lifeline for hundreds of thousands of mothers navigating the realities of modern family life. Through her honest, humorous and deeply relatable content, Claire’s mission is simple: to help mums feel seen, supported and less alone.

Drawing on her background in broadcast journalism and marketing, Claire has an exceptional ability to tell stories that resonate. Whether she’s highlighting the mental load of motherhood, celebrating the everyday wins or laughing through the chaos of parenting, her content strikes the perfect balance between humour, honesty and heart. It’s this authenticity that has built an incredibly loyal and engaged community who trust her voice and recommendations.

Claire’s thoughtful, high-quality content has led to long-term partnerships with some of the world’s most recognised family, home and lifestyle brands. She is known for creating campaigns that don’t just generate views they spark conversations, build trust and leave a lasting impression with her audience.

As an award-winning creator, speaker and advocate for maternal wellbeing, Claire brings professionalism, creativity and genuine credibility to every collaboration. Whether she’s fronting a campaign, sharing practical parenting advice or simply reminding mums that they’re not alone, Claire creates content that connects on a deeply human level.